Monday, November 19, 2012
The Mobile Generation Has Arrived
The mobile generation has arrived. A third of the population now uses smartphones to search online every day, and access to the web via a mobile device is projected to surpass desktop and laptop use by 2013.
The web's biggest brands have built mobile apps, but the majority of web access on a mobile device is for information about local businesses. As consumers shop online, they could be looking for the closest business of your type, from restaurants and salons to legal and medical help. This presents a big opportunity for small, local businesses to connect with customers and increase sales.
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. MobileHippo's easy-to-use site builder will allow you to create a mobile site for your business delivering content to consumers whenever, and wherever they need it.
For more information, visit www.mobilehippo.com.